Course Date : November 2
Course Time : 10:00 - 11:00
Duration: 1 month
Price: €80

This fast-paced course will introduce beginners to the essentials of digital marketing over four weeks. In small group settings, participants will learn key strategies and tools to help them start or improve their digital marketing skills for business or personal projects.

Unleash your skills

SEO

EMAIL

SOCIAL MEDIA

CONTENT MARKETING

AUTOMATION

Course Content

Week 1

With knowledge in SEO, social media, content strategy, and analytics, you’ll be prepared for exciting roles in marketing, brand management, e-commerce, and more. These skills empower you to make data-driven decisions, boost brand visibility, and drive engagement in any industry.

November 2

Overview of digital marketing and its importance

Key channels: SEO, Social Media, Email, and Content Marketing

Understanding customer personas and the digital customer journey

Defining your digital marketing goals

Week 2

SEO skills empower you to boost visibility, improve user experience, and increase credibility, all of which are essential in today’s digital-first world. Whether for personal projects or professional growth, learning SEO sets you up to make a measurable impact on online success.

Course Content

Basics of SEO

On-page vs. off-page SEO

Keyword research and content optimization

Creating engaging content (blogs, videos, etc.)

November 9

Week 3

Social media skills empower you to analyze trends, track engagement, and optimize content to drive brand awareness and loyalty. In a world where connection and visibility are vital, learning social media marketing prepares you to make a real impact, whether for personal projects or as a sought-after professional skill.

Course Content

Social Media Strategy

Overview of platforms (Facebook, Instagram)

Tips for audience engagement

Content planning and scheduling tools

November 16

Week 4

By understanding how to align SEO, social media, content marketing, email campaigns, and paid ads, you’ll be able to deliver a seamless brand experience that builds engagement and drives conversions. Integrated marketing helps you leverage each channel’s strengths, ensuring your message remains consistent and effective across platforms.

Course Content

Integrating digital marketing channels

Introduction to email marketing

Tracking performance and using analytics

Final project: Develop a marketing strategy

November 23